Hey, nice to meet you!
As you will probably have guessed by now: my name is Carolin. I was born and raised in Bavaria, Germany. Surrounded by the most beautiful landscape with mountains, lakes and lots of smiles and sunshine. Growing up, I always wanted to become a PR manager in fashion. I guess that changed a bit – you’ll see why.
After finishing my studies in Information Management and Corporate Communications B.A. in 2015,
I knew straight away that my passion is in social media. Discovering new places and getting to know new people has always been one of my major drives in life. Being in a constant loop of learning and sharing together with others, understanding what the world looks like from other perspectives. I've been an adventurer for as long as I can remember.
In 2015 I started my first job at the first full service agency for Influencer Marketing in Germany.
At that time, Influencer Marketing was still in its infancy.
Back then, I started to take care of all the request of three bloggers
and took on the role as her manager.
One year later I took care of several influencer campaigns including campaigns
for some beauty brands of the L´Oréal group (e.g. Armani, Yves Saint Laurent) but also in the fashion,
sports & lifestyle segment and organized shootings for brands in order to promote their products.
Over a period of four years, I acquired profound knowledge in the area of influencer marketing,
but also creative concepts and social media presence for different brands and with different brands/agencies. I was able to experience first-hand how an industry changes a lot over a relatively short period of time and in a way I was able to add my own input. To keep it short: lots of coffee, short nights, millions of phone calls later I thought about a change.
In 2019, it was time for me to connect with people on an even more personal level
and so I decided to start my own business in order to be able to offer individual creative consulting for brands and company and also acting as an influencer manager. I guess you can say I am a translator, as I understand both “languages”.
I always try to support a lifestyle and work ethic where awareness, well-being,
equality and sustainability are just as important as design and aesthetics.
One of my main passions in life is to collect experiences,
and I constantly try to push myself out of my comfort zone to see what new and
exciting things might show up around the corner.
Let your project be my new one!